Privacy Policy

1. Preamble
With the information below, we would like to give you, as a 'data subject', an overview of the processing of your personal data by us and your rights under data protection laws. In principle, it is possible to use our website without entering personal data. However, if you want to use special services of our company via our website, we may need to process your personal data.

The processing of personal data, such as your name, address, or e-mail address, shall always be in accordance with the UK General Data Protection Regulation (UK GDPR), as incorporated into UK law by the Data Protection Act 2018 and the European Union (Withdrawal) Act 2018, as well as the country-specific data protection regulations applicable to Hacker UK Ltd., 40 Harrowby Street, London W1H 5JN, United Kingdom,. By means of this Privacy Policy, we would like to inform you about the scope and purpose of the personal data collected, used and processed by us.

As the controller, we have implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to submit personal data to us by alternative means, such as by telephone or mail.

2. Controller
The controller within the meaning of the UK GDPR is:

Hacker UK Ltd.
40 Harrowby Street
London W1H 5JN

United Kingdom

Phone: +49 5746 940 0

E-mail: info(at)haecker-kuechen.de

If you have any questions about this Privacy Notice or how we process your personal data, please contact us at datenschutz-haecker(at)audatis.de or write to us at the address above.

3. Definitions

This Privacy Policy is based on the terminology used in the UK GDPR. Our Privacy Policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms, among others, in this Privacy Policy:

a. Personal data
'Personal data' is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b. Data subject
'Data subject' is any identified or identifiable natural person whose personal data are processed by the controller (our company).
c. Processing
'Processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d. Restriction of processing
'Restriction of processing' is the marking of stored personal data with the aim of limiting their processing in the future.
e. Profiling
'Profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;
f. Pseudonymisation
'Pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g. Processor
'Processor' means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.
h. Recipient
Recipient means a natural or legal person, public authority, agency or other body to whom personal data is disclosed, whether or not it is a third party. However, authorities that may receive personal data in the context of a specific investigation mandate under Union or Member State law are not considered recipients.
i. Third party
'Third party’ means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
j. Consent
'Consent’ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

4. Legal basis of processing

Art. 6 (1) (a) UK GDPR is the legal basis for our company's processing operations, in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Art. 6 (1) (b) UK GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation by which the processing of personal data is required, such as for compliance with tax obligations, the processing is based on Art. 6 (1) (c) UK GDPR.

In rare cases, the processing of personal data might become necessary to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 (1) (d) UK GDPR.

Finally, processing operations can be based on Art. 6 (1) (f) UK GDPR. Processing operations not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject.

Our offer is basically aimed at adults. Persons under 16 years of age may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect them and do not pass them on to third parties.

5. Transmission of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We will only share your personal information with third parties if:

• you have given express consent to this in accordance with Art. 6 (1) (a) UK GDPR;
• the transfer is permissible according to Art. 6 (1) (f) UK GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data;
• in the event that a legal obligation exists for the transfer according to Art. 6 (1) (c) UK GDPR, as well as
• this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 (1) (b) UK GDPR.
As a global company, we may share your data with subsidiaries or business partners, including outside the UK. Where data is transferred outside the UK, we use the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, or rely on your explicit consent under Art. 49(1)(a) UK GDPR.

A list of countries with UK adequacy regulations is available at: www.gov.uk/government/publications/uk-approach-to-international-data-transfers/international-data-transfers-building-trust-delivering-growth-and-firing-up-innovation.

6. Technology

6.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognise an encrypted connection by the fact that there is a 'https://' instead of a 'http://' in the address line of the browser and by the lock symbol in your browser line.

We use this technology to protect your transmitted data

6.2 Data collection when visiting the website

In the case of merely informational use of our website, i.e. if you do not otherwise transmit information to us, subscribe to our newsletter or give us your consent to the placement of certain categories of cookies, we only collect data that your browser transmits to our server (in so-called 'server log files').

Our website collects a series of general data and information each time you or an automated system access a page. This general data and information is stored in the server's log files. The following data may be captured:

• browser types and versions used,
• the operating system used by the accessing system,
• the website from which an accessing system accesses our website (so-called referrer),
• the sub-pages accessed via an accessing system on our website,
• the date and time of access to the website,
• an abbreviated internet protocol address (anonymised IP address) and,
• the Internet service provider of the accessing system.
In addition, the website provider provides us with statistics on visitor numbers, sessions, page views and search engine robots.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is needed to:

• deliver the contents of our website correctly,
• optimise the contents of our website as well as to advertise it,
• ensure the permanent operability of our IT systems and the technology of our website, and
• provide law enforcement authorities with the information necessary to prosecute in the event of a cyber-attack.
This collected data and information is therefore statistically analysed and further analysed by us with the aim of increasing data protection and data security within our company to ultimately ensure an optimum level of protection for the personal data being processed by us. The anonymous data from the server log files is stored separately from all personal data provided by a data subject.

The legal basis for the data processing is Art. 6 (1) (f) UK GDPR. Our legitimate interest follows from the data collection purposes listed above.

You are neither legally nor contractually obligated to provide us with the designated data. However, the provision of the named data is necessary for the purpose of using our website.

The recipients of this data are, in addition to our hosting provider, those of our internal employees who are authorised to view the server logs. These are usually the IT staff alone.

The data is deleted after a maximum of 60 days.

6.3 Hosting by GoDaddy
We host our website with GoDaddy Operating Company, LLC (hereinafter referred to as "GoDaddy").

When you visit our website, your personal data (e.g. IP addresses in log files) are processed on GoDaddy's servers.

The use of GoDaddy is based on Art. 6 (1) (f) UK GDPR. We have a legitimate interest in the reliable presentation and provision of our website, as well as in ensuring its security.

We have concluded a data processing agreement with GoDaddy pursuant to Art. 28 UK GDPR. This is a contract required under data protection law, ensuring that GoDaddy processes the personal data of our website visitors only in accordance with our instructions and in compliance with the UK GDPR.

For more information about GoDaddy's privacy practices, please visit: www.godaddy.com/legal/agreements/privacy-policy.

7. Cookies and similar technologies

7.1 General information about cookies and similar technologies

Cookies and similar technologies are small files that are automatically created by your browser and stored in the browser you are using or on your terminal device (laptop, tablet, smartphone or similar) when you visit our website.

In this way, information that results in connection with the terminal device used in each case is stored either on the terminal device or in the browser used. This does not mean, however, that we thereby gain direct knowledge of your identity.

The use of cookies and similar technologies serves to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognise that you have already visited individual pages of our website. These are automatically deleted after leaving our website.

In addition, we also use temporary cookies and similar technologies to optimise user-friendliness, which are stored on your terminal device for a certain specified period. If you visit our website again to use our services, it is automatically recognised that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimisation. These cookies allow us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be taken from the settings of the consent tool used.

You are under no legal or contractual obligation to provide us with your personal data as part of the placement of cookies or similar technologies. This applies in particular with regard to the placement of any analytics cookies. However, to the extent that cookies or similar data are placed in your local storage to record the status of your consent, this is necessary for the purpose of using our website.

The recipient of this data, in addition to the providers of the respective cookies and comparable technologies, is the marketing department of the controller.

The cookies and data stored by means of comparable technologies are deleted automatically after the expiry of the periods specified in this Privacy Policy and in the cookie banner. The data obtained in the course of the evaluation of the data collected by the cookies will be deleted in case of revocation/objection to further processing by the data subjects.

7.2 Legal basis for the use of cookies and similar technologies

The data processed by the cookies and comparable technologies, which are required for the proper functioning of the website, are thus necessary for the protection of our legitimate interests pursuant to Art. 6 (1) (f) UK GDPR.

For all other cookies and comparable technologies, you must provide your consent to this via our opt-in cookie banner in accordance with Art. 6 (1) (a) UK GDPR.

7.3 Cookie Consent by sgalinski

We use the sgalinski Cookie Opt-In / Consent provided by sgalinski Internet Services, Bahnhofstraße 52, 37339 Gernrode, Germany as our consent management platform.

The consent management tool enables us to obtain, manage and document your consent to the use of cookies and similar technologies as well as to the processing of personal data where required by law. It ensures that non-essential cookies and third-party services are only activated after you have given your consent.

When you access our website, the consent management tool processes personal data necessary to store and document your consent preferences. This may include your IP address (where technically required), your consent status, the date and time of your decision, browser information, and a unique identifier assigned to your consent preferences. The consent settings are stored on your device so that your preferences can be recognised on future visits.

The processing is carried out to comply with our legal obligation to obtain and document valid consent for the use of non-essential cookies and similar technologies (Art. 6 (1) (c) UK GDPR in conjunction with Art. 7 UK GDPR) and, where applicable, is also based on our legitimate interest in providing a legally compliant consent management system (Art. 6 (1) (f) UK GDPR).

Further information about the sgalinski Cookie Opt-In / Consent is available at: www.sgalinski.de/en/typo3-products-web-development/cookie-optin-for-typo3/.

8. Contents of our website

8.1 Contact us / Contact form

When you contact us (e.g. via our contact form or by email), we process the personal data you provide to respond to your enquiry. The personal data collected can be seen from the respective contact form.

The legal basis for the processing of your personal data is our legitimate interest in responding to your enquiry pursuant to Art. 6 (1) (f) UK GDPR. Where your enquiry relates to the possible conclusion of a contract, the legal basis is additionally Art. 6 (1) (b) UK GDPR.

For the purpose of managing and assigning enquiries, contact form submissions are transferred to our customer relationship management (CRM) system. Further information about our use of Anthill CRM, including the allocation of enquiries to authorised Häcker dealers, is available in Section "Anthill CRM".

For the purpose of managing and assigning enquiries, contact form submissions are transferred to our customer relationship management (CRM) system. Access to your enquiry is provided only to the authorised dealer responsible for your region.

Recipients of your personal data may therefore include:

• the Marketing Digital Team of Häcker UK Ltd;
• other companies within the Häcker Group, where this is necessary to process and manage your enquiry;
• our CRM service provider acting as a processor; and
• the authorised Häcker dealer responsible for your enquiry, acting as an independent controller.
Your personal data will be retained for as long as necessary to process your enquiry and, where applicable, to manage your enquiry as a prospective customer within our CRM system. If your enquiry results in further discussions with Häcker UK Ltd or an authorised Häcker dealer, your personal data may continue to be processed for the purpose of managing the prospective business relationship.

Once your personal data is no longer required for these purposes, it will be deleted unless we are required or permitted by law to retain it for a longer period.

You are neither legally nor contractually obliged to provide your personal data. However, the provision of the requested information is necessary for us to process your enquiry and, where applicable, forward it to the appropriate authorised Häcker dealer.

9. Marketing Communications

9.1 Anthill CRM

We use Anthill CRM provided by Anthill CRM Ltd., United Kingdom, to manage customer enquiries, allocate leads to our authorised Häcker dealers, maintain customer relationship information and, where applicable, send newsletters and other marketing communications.

When you submit an enquiry via our website, the information you provide is securely transferred to Anthill CRM via an API. Your enquiry is then assigned to the authorised Häcker dealer responsible for your geographical area or enquiry. Only the authorised dealer to whom the enquiry has been allocated is granted access to the respective lead within Anthill CRM.

Following the allocation of the lead, the authorised dealer processes your personal data as an independent controller for the purpose of responding to your enquiry, preparing quotations, managing the customer relationship and, where applicable, performing a contract. The dealer may also supplement your customer record with additional information relating to your enquiry or project.

Where you have given your consent or another legal basis applies, we also use Anthill CRM to send newsletters and other marketing communications and to analyse the performance of these communications (e.g. whether a newsletter has been opened or links have been clicked).

The processing of your personal data for the management of enquiries and customer relationships is based on Art. 6 (1) (f) UK GDPR or, where your enquiry relates to the conclusion or performance of a contract, Art. 6 (1) (b) UK GDPR. The processing of personal data for the purpose of sending newsletters is based on your consent pursuant to Art. 6 (1) (a) UK GDPR, which you may withdraw at any time with effect for the future.

Your personal data will be retained for as long as necessary to process your enquiry, manage the customer relationship and, where applicable, provide marketing communications. Statutory retention obligations remain unaffected.

Further information about Anthill CRM's processing of personal data is available at: anthill.co.uk.

9.2 Marketing newsletter (double opt-in)

On our website you are given the opportunity to subscribe to our company newsletter. What personal data is transmitted to us when ordering the newsletter, is determined by the input mask used for this purpose.

We use our newsletter to regularly communicate our offers to our customers and business partners. You can, therefore, only receive our company’s newsletter if

• You have a valid e-mail address and
• You have registered for newsletter delivery.
For legal reasons, a confirmation e-mail will be sent to the e-mail address that you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail is used to verify that you, as the owner of the e-mail address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) of the IT system used by you at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.

The personal data collected in the context of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by you at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent, you will find a corresponding link in each newsletter.

The legal basis for data processing for the purpose of sending newsletters is Art. 6 (1) (a) UK GDPR.

9.3 Newsletter tracking

Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded tracking pixel, the company can see if and when an e-mail was opened by you and which, in the e-mail located links were called by you.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by us in order to optimize the newsletter dispatch and to better adapt the content of future newsletters to your interests. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by us. We automatically interpret a withdrawal from the receipt of the newsletter as a revocation.

Such an evaluation is carried out in particular in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interests in the insertion of personalized advertising, market research and/or needs-based design of our website.

10. Our activities in social networks

In order to communicate with you in social networks and inform you about our services, we are represented on social media with our own pages. When you visit one of our social media pages, we are, together with the provider of the respective social media platform, responsible, for the processing operations triggered thereby as joint controllers within the meaning of Art. 26 UK GDPR.

We are not the original provider of these pages, but only use them within the scope of the options offered to us by the respective providers.

Therefore, as a precaution, we point out that your data may also be processed outside the UK. Use of these sites may therefore be associated with data protection risks for you due to the difficulty into protecting your rights, e.g. to information, deletion, objection, etc., as well as because the social network providers often process the data directly for advertising purposes or for analysis of user behaviour, without this being able to be influenced by us. If usage profiles are created by the provider, cookies are often used or the usage behaviour is assigned to your own member profile on the social networks.

The described processing operations of personal data are carried out in accordance with Art. 6 (1) (f) UK GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider, in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 (1) (a) UK GDPR in conjunction with. Art. 7 UK GDPR.

Since we do not have access to the providers' databases, we would like to point out that it is best to assert your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. We have listed further information on the processing of your data in the social networks below with the respective social network provider used by us. You are neither legally nor contractually obligated to provide us with the designated data. However, the provision of the designated data is unavoidable in the context of the use of social networks.

The recipient of this data, in addition to the operators of the social networks, is the marketing department of the controller.

If and insofar as we collect data via social networks, they will be deleted after expiry, upon receipt of the revocation/objection of the data subject regarding the further processing of the personal data concerning him or her.

10.1 Facebook
(Joint) controller for data processing in Europe:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

10.2 Instagram
(Joint) controller for data processing in Germany:
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

10.3 LinkedIn
(Joint) controller for data processing in Europe:
LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

10.4 Pinterest
(Joint) controller for data processing is Pinterest Inc., 651 Brannan Street, San Francisco, CA 94107, USA.

11. Web analytics

11.1 Google Analytics 4 (GA4)

On our websites we use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. ("Google").

In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of this website can be, among other things:

• a short-term recording of the IP address without, permanent storage
• Browser information,
• Date and time of access,
• Device information,
• The URL of the visited website,
• Geographic location,
The pseudonymised data may be transferred by Google to a server in the USA and stored there.

The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a) UK GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. The UK-US data bridge, an UK Extension to the EU-US Data Privacy Framework, is an adequacy decision pursuant to Art. 45 UK GDPR for the USA, so that a transfer of personal data may also take place without further guarantees or additional measures.

Additional information on the service can be found at the following link: support.google.com/analytics/answer/12017362.

11.2 Google Analytics 4 (GA4) - Additional information on Consent Mode, basic implementation

Under the Digital Markets Act, Google is obliged to obtain user consent before processing user data for personalised advertising. Google fulfils this requirement with the "Consent Mode". Users are obliged to implement this and thus prove that they have obtained the consent of website visitors.
Google offers two implementation modes, the basic and the advanced implementation.
We use the basic implementation method of Google Consent Mode. Only if you give your consent to the use of Google Analytics (see above) will a connection to Google be established, a Google code executed and the processing described above carried out. If you refuse consent, Google will only receive information that consent has not been given. The Google code is not executed and no Google Analytics cookies are set.

11.3 Mouseflow
On this website we used the tool Mouseflow. Provider is Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark.

Mouseflow is a tool for the analysis of your user behaviour on this website. To this end, cookies are placed in your browser.

With Mouseflow, we can record your mouse and scroll movements, keystrokes, use of form and rating fields, referrer URLs and IP addresses (optional), among other things.

Mouseflow can also determine how long you have stayed with the mouse pointer on a certain position.

This information is used to generate so-called heat maps, with which it can be determined which website areas visitors are more inclined to look at. Furthermore, we can determine how long you stayed on a page and when you left it.

We can also determine the point at which you aborted the inputting of information into a contact form (so-called conversion funnels).

These processing operations only take place provided express consent has been granted, in accordance with Art. 6 (1) (a) UK GDPR.

Data transfers to Denmark are based on an adequacy regulation issued by the UK government pursuant to Art. 45 UK GDPR, so that a transfer of personal data may also take place without further guarantees or additional measures.

For more information on Mouseflow, see: Behavioral Analytics Ecosystem for Optimal Website UX (mouseflow.com).

12. Advertising

12.1 Google Ads with conversion tracking

We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google Ads allows an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The purpose of Google Ads is to advertise our website by displaying interest-relevant advertisements on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertisements on our website.

If you access our website via a Google ad, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie expires after thirty days and is not used to identify you. The conversion cookie is used to track whether certain subpages, for example the shopping cart of an online store system, have been called up on our website, provided that the cookie has not yet expired. The conversion cookie allows both us and Google to track whether a user who arrived on our website via an AdWords ad generated a sale, i.e. completed or cancelled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via Ads advertisements, i.e. to determine the success or failure of the respective Ads advertisement and to optimise our Ads advertisements for the future. Neither our company nor other advertisers of Google Ads receive information from Google by means of which you could be identified.

By means of the conversion cookie, personal information, such as the web pages you visited, is stored. Each time you visit our website, personal data, including the IP address of the internet connection you are using, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.

These processing operations only take place provided express consent has been granted, in accordance with Art. 6 (1) (a) UK GDPR.

You can view the privacy policy and further information of Google AdSense at: www.google.de/intl/de/policies/privacy/.

12.2 Meta Pixel (formerly Facebook Pixel)

This website uses the "meta pixel" of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Meta"). If explicit consent is given, this allows the behaviour of users to be tracked after they have seen or clicked on a Meta advertisement. This process is used to evaluate the effectiveness of the advertisements for statistical and market research purposes and can help to optimise future advertising measures.

When you visit the website, the following data may be processed by the meta pixel:

• IP address,
• Device information,
• Browsing history,
• Interactions on our website (e.g. page views, clicks, conversions).
The data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place adverts on and off Facebook. A cookie may also be stored on your computer for these purposes.

The collected data is stored by Meta for a period of 180 days and then deleted if the website is not visited again by the user.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) lit. a) UK GDPR.

Meta is certified as a US company under the EU-US Data Privacy Framework. The UK-US data bridge, an UK Extension to the EU-US Data Privacy Framework, is an adequacy decision pursuant to Art. 45 UK GDPR for the USA, so that a transfer of personal data may also take place without further guarantees or additional measures.

12.3 Meta Custom Audiences from Customer Lists

Where you have given your explicit consent, we use the Custom Audiences from Customer Lists service provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

For this purpose, we use personal data that you have provided to us, such as your name, email address and/or telephone number. Before being transmitted to Meta, this data is pseudonymised using a cryptographic hashing process. Meta compares the hashed data with existing user accounts to create custom audiences and to display personalised advertising to you on Facebook, Instagram and other Meta services.

The processing of your personal data is based on your consent pursuant to Art. 6 (1) (a) UK GDPR. Your personal data is processed exclusively for the purpose of creating custom audiences and delivering personalised advertising.

The recipient of your personal data is Meta Platforms Ireland Limited. As part of the processing, personal data may be transferred to Meta Platforms, Inc. in the United States. Where personal data is transferred outside the United Kingdom, such transfers are carried out in accordance with the applicable requirements of the UK GDPR and are subject to appropriate safeguards.

You may withdraw your consent at any time with effect for the future. The withdrawal of consent does not affect the lawfulness of the processing carried out prior to the withdrawal.

Further information about Meta's processing of personal data is available in Meta's Privacy Policy: www.facebook.com/privacy/policy/.

12.4 Google Ads Customer Match

Where you have given your explicit consent, we use Google Ads Customer Match, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

For this purpose, we use personal data that you have provided to us, such as your name, email address and/or telephone number. Before being transmitted to Google, this data is pseudonymised using a cryptographic hashing process. Google compares the hashed data with existing Google user accounts to create audience lists and to display personalised advertisements to you across Google services, including Google Search, YouTube and the Google Display Network.

The processing of your personal data is based on your consent pursuant to Art. 6 (1) (a) UK GDPR. Your personal data is processed exclusively for the purpose of creating customer match audiences and delivering personalised advertising.

The recipient of your personal data is Google Ireland Limited. As part of the processing, personal data may be transferred to Google LLC in the United States. Where personal data is transferred outside the United Kingdom, such transfers are carried out in accordance with the applicable requirements of the UK GDPR and are subject to appropriate safeguards.

You may withdraw your consent at any time with effect for the future. The withdrawal of consent does not affect the lawfulness of the processing carried out prior to the withdrawal.

Further information about Google's processing of personal data is available in Google's Privacy Policy: policies.google.com/privacy.

12.5 Cooperation with our subsidiaries for advertising purposes

In order to safeguard the legitimate interests of the Corporate group pursuant to Art. 6 (1) lit. f) GDPR in optimizing the promotional and sales market presence of our corporate headquarters and our subsidiaries, it may be necessary for us to share certain personal data within the Corporate Group. This applies in particular to possible contact data, information about your interests and your customer profile as well as about your use of our products and services.

13. Partner and affiliate programs

13.1 Vimeo (Videos)
Our website has integrated plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you access a page of our website that contains such a plugin, your browser will establish a direct connection to the servers of Vimeo. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted from your browser directly to a Vimeo server in the USA and stored there.

If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (such as pressing the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.

If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.

Videos from Vimeo embedded on our website have automatically integrated the tracking tool Google Analytics. This is Vimeo's own tracking, to which we have no access and which cannot be influenced by our website. Google Analytics uses so-called 'cookies' for tracking, which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

These processing operations are only carried out after you have granted explicit consent in accordance with Art. 6 (1) (a) UK GDPR.

Vimeo is certified as a US company under the EU-US Data Privacy Framework. The UK-US data bridge, an UK Extension to the EU-US Data Privacy Framework, is an adequacy decision pursuant to Art. 45 UK GDPR for the USA, so that a transfer of personal data may also take place without further guarantees or additional measures.

You can view Vimeo's privacy policy at: vimeo.com/privacy.

14. Your rights as a data subject
If you assert your rights as a data subject under Section 3 of the UK GDPR, the provision of (further) personal data for the purpose of identification and fulfilment of the respective right may be required by law. Failure to provide the data despite the obligation to do so may have the result, for example, that we cannot, or cannot fully, implement the information requested.

Recipients of your data in the context of exercising your rights as a data subject are generally the data protection officer named above, our legal department, our specialist departments concerned and, if applicable, our management.

For legal reasons, we keep your request and its fulfilment for a period of three years from the end of the year in which your request was fulfilled.

14.1 Right to confirmation
You have the right to request confirmation from us about whether your personal data is being processed.

14.2 Right to information Art. 15 UK GDPR
You have the right to receive from us at any time free of charge information about the personal data stored about you, as well as a copy of this data in accordance with the statutory provisions.

14.3 Right to rectification Art. 16 UK GDPR
You have the right to request that inaccurate personal data concerning you be corrected. Furthermore, you have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

14.4 Right to erasure Art. 17 UK GDPR
You have the right to demand that we delete the personal data concerning you without delay, provided that one of the reasons set out by law applies and insofar as the processing or storage is not necessary.

14.5 Right to restriction of processing Art. 18 UK GDPR
You have the right to demand that we restrict processing if one of the legal requirements is met.

14.6 Right to data portability Art. 20 UK GDPR
You have the right to receive the personal data you have provided to us, in a structured, common and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us, to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 (1) (a) UK GDPR or Art. 9 (2) (a) UK GDPR or on a contract pursuant to Art. 6 (1) (b) UK GDPR and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Art. 20 (1) UK GDPR, you have the right to obtain the direct transfer of personal data from one controller to another controller where technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals.

14.7 Right to objection Art. 21 UK GDPR
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6 (1) (e) - data processing in the public interest) or (f) (data processing on the basis of a balance of interests) UK GDPR.

This also applies to profiling based on these provisions within the meaning of Art. 4 (4) UK GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or where the processing serves the purpose of asserting, exercising or defending legal claims.

In individual cases, we process personal data in order to conduct direct advertising. You may object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling, insofar as it is associated with such direct advertising. If you object to us processing for direct marketing purposes, we will no longer process the personal data for these purposes.

In addition, you have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) UK GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

14.8 Revocation of consent under data protection law
You have the right to revoke consent to the processing of personal data at any time with effect for the future.

14.9 Complaint to a supervisory authority
You have the right to lodge a complaint about our processing of personal data to a supervisory authority responsible for data protection.

15. Duration of the storage of personal data
The criterion for the duration of the storage of personal data is the respective statutory retention period. After the period has expired, the relevant data is routinely deleted, provided it is no longer required for the performance of a contract or the initiation of a contract.

16. Actuality and modification of the Privacy Policy
This Privacy Policy is currently valid and was last updated in July 2026.

We may need to change this Privacy Policy due to the further development of our website and offers, or due to changed legal or official requirements.